Eureka Forbes, India's largest water
purification company and
leading consumer durable brand,
today launched a new category of solar
energy based products in India under
the brand name 'EuroDiya'. The newly
formed brand will focus on solar lamps
as the first introduction and product
offering by the company.
With the launch of EuroDiya, Eureka
Forbes adds a new channel in its
product portfolio diversifying across
water purification, vacuum cleaning,
home security, air purification and
now solar products. Eureka Forbes has
tied up with US based Nokero to bring
its one-of-a-kind, cost effective,
environmentally friendly and
technologically advanced solar bulbs to
suit the consumer needs of urban and
rural India.
Launched as part of Eureka Forbes'
Community Fulfillment Initiatives in
India, EuroDiya aims to provide
alternative sources of lighting at an
affordable cost and solve power woes
of India to a considerable extent. The
solar lamps will be available in three
forms; bulbs, lanterns and torches,
ranging in price from Rs.599 to
Rs.2,499 based on model and features
and will be available across India
through the company's service team,
retail shops, online portals as well as
institutional sales.
Launching the new category and
brand EuroDiya, Suresh Goklaney,
Executive Vice Chairman, Eureka
Forbes Limited said, "Power deficit is
the biggest cause of concern in India
as traditional energy sources are
becoming extinct day-by-day. We are
happy to see that India is ushering
towards green energy solutions as the
pressure on traditional energy sources
increases. Our latest addition
EuroDiya to the family of Eureka
Forbes is a clean and sustainable
energy solution for the power woes of
every Indian."
In India, about 63 per cent of the
total rural households do not have
electricity and use kerosene for
lighting which causes substantial
pollution, health risks to users,
including to respiratory, visual and
nervous systems as well as fires
which cause injuries, property
damage and even deaths. Even
urban areas in the country that are
connected to electricity grids are
facing frequent power outages
making it difficult for people to
work, study and do their daily
chores smoothly. Keeping these
factors in mind, Eureka Forbes
introduced EuroDiya to strike a
balance between sustainability and
affordability.
EuroDiya is versatile product
putting the solar lamps into multiple
applications. EuroDiya has key
benefits that include:
- Cost efficient and affordable
- Environment-friendly lead-free
rechargeable battery
- Portable and easy to carry
- Longer life and durability
- Break resistant and rain-proof bulbs
and torch
- No extra batteries and run solely on
sunlight
- No maintenance at any given point
of time